Mama’s Cart Privacy Policy


1.     Your privacy

iFusion Ltd (NZBN: 9429042093718)) T/A Mama’s Cart is committed to protecting your personal information in accordance with the New Zealand Privacy Act 1993 as well as other applicable legislation

This Privacy Policy is available on the Mama’s Cart website at, or you can request a copy by contacting our Customer Service Centre. 


2.     What we collect and how we collect it

The personal information we collect about you depends on the dealings you have with us. Personal Information includes information about an individual who is reasonably identifiable. For example, if you:

      I.        make an in-store purchase, we may collect your credit card, identity and transaction details in person and, if you use our delivery service, your name, contact details and delivery address. Certain departments such as intimate apparel or cosmetics etc may collect certain sensitive information about you in order to provide the goods or services

     II.        pre-order goods or services, put goods on hold, use our lay-by service, leave goods for repair or purchase certain electronic devices from us, we may collect your name and contact details

    III.        provide details to join special mailing lists or databases if you’d like to receive information about, for example, certain brands, products or designers, we may collect your name, contact details, date of birth and information about your shopping or product preferences

   IV.        attend a store, we may capture images and/or sound recordings of you through CCTV cameras

     V.        make a purchase online or using an electronic device such as an iPad when in-store or when you otherwise set up an online account, we will collect your name, contact details, order details, credit card details, delivery address or store pick up details and we may also ask you to provide your date of birth and gender

   VI.        provide information via social media pages such as providing your name or contact details via the Mama’s Cart Facebook pages, or our Twitter or Instagram accounts or other social media sites

  VII.        attend a Mama’s Cart function or event, we will collect your name, contact details and any dietary or accessibility requirements

 VIII.        create a gift registry with us, we will collect your name, contact and event details

   IX.        enter a competition or complete a survey, in online or printed format, we may collect your name and contact details along with your merchandise or services preferences and feedback

     X.        send us an enquiry or provide us with feedback through our online form or via our Customer Service Centre, we will collect your name, contact details, details of your enquiry or feedback and information about our response

   XI.        submit a sponsorship application, we will collect the information you include in your proposal

  XII.        apply for a job at Mama’s Cart, we will collect the information you include in your job application, including your and your referee’s contact details

 XIII.        Collection of personal information through websites

Information is automatically collected through your use of Mama’s Cart website, Affiliates’ websites, through cookies. Cookies are small text files that websites may place on your computer or device. Most often, cookies are used to recognise repeat users of websites and remember user preferences. We may collect this information both anonymously and in relation to user accounts. Cookies are also used to allow the website to track usage behaviour and aggregate data to allow Mama’s Cart to customise a user's experience on their websites. For example, when you visit the Mama’s Cart website, we may use cookies to record information including your server address, the date and time of your visit, the pages you viewed, any documents you downloaded and the type of browser and operating system you used. The information is used and disclosed by Mama’s Cart for purposes including statistical analysis and to assist Mama’s Cart to improve the functionality and usability of the website.

 XIV.        Sensitive information

Mama’s Cart only collects sensitive information (eg health information) where it is reasonably necessary for our functions or activities and either you have consented, or we are required or authorised by law to do so.

  XV.        Collection of personal information by third parties in Mama’s Cart stores

A number of third parties (eg cosmetics companies), operate within Mama’s Cart stores and they may collect your personal information (eg when you join their mailing list, or recording your product preferences). Mama’s Cart is not responsible for the privacy practices of these third parties and this Policy does not apply to them. These businesses should have their own privacy policies, which we encourage you to read before providing your personal information to them. Certain third parties conducting health related services (eg breast screening, weight loss services, or optometry services) may collect sensitive information.

3.     Why we collect personal information


The main purposes for which we collect, hold, use and disclose personal information are:

§  processing transactions, in-store and online, and delivering products and services

§  to provide any associated loyalty program

§  promoting Mama’s Cart and its products and services, including through direct marketing, events and competitions, public relations and social media

§  performing research and statistical analysis, including for customer satisfaction and product and service improvement purposes. This may include matching information we collect against other information held by third parties. (We may also use and disclose de-identified data for these purposes)

§  helping us tailor existing or develop new products, services or offers, and to help us selectively target promotional offers and opportunities

§  developing or seeking to deliver new ranges of products or services

§  protecting the security of our stores, staff, customers, suppliers and merchandise (including theft and fraud prevention)

§  answering queries, resolving complaints and responding to social media

§  recruiting staff and contractors

§  general planning and administration

We may also collect, hold, use and disclose personal information for other purposes explained at the time of collection or which are required or authorised by or under law, and for which you have provided consent.

 i.        Direct marketing and opting out

By providing your address, email address and telephone numbers to Mama’s Cart, you consent to Mama’s Cart contacting you for the purposes set out above. We may send this information in a variety of ways, including by mail, email, social media, SMS, MMS, telephone. You can opt out of being contacted by:

§  contacting our support team by email at, by speaking to our Customer Service Centre by phone on 09 2222 585


§  advising us if you receive a marketing call that you no longer wish to receive these calls; or

§  using the unsubscribe facility that we include in our electronic messages (eg email, SMS or MMS) to opt out of receiving those messages.

ii.        Email and mobile communication

If you provide us with an email address or phone number, you consent to electronic communication such as notices or reminders being sent to you via that address or number. You may prefer to provide to us with your personal email address or phone number rather than, for example, an email address accessible by your work colleagues.

Who we may share your personal information with

We may share your personal information with third parties where appropriate for the purposes set out above, including:

      I.        financial institutions for payment processing

     II.        referees whose details are provided to us by job applicants

    III.        Mama’s Cart 's contracted service providers or partners, including: overseas and local agents, delivery and shipping providers, information technology service providers, venues and event organisers, marketing and communications agencies, research and statistical analysis providers, call centres, hard copy and electronic mail houses, manufacturers and suppliers, external business advisers (such as recruitment advisors, auditors and lawyers), and those third parties who offer Mama’s Cart products, such as insurance or credit card facilities

   IV.        regulatory, investigative or government bodies to comply with laws

     V.        We may ask one of these third parties to contact you directly for a specific purpose, and provide us with information collected from you in the course of providing the relevant products or services.

4.     Cross border disclosure

We may disclose personal information to overseas recipients, who are located in places such as China, Japan, Singapore, India, Hong Kong, the Philippines, the United States of America and other countries or jurisdictions depending on the nature of the services those recipients provide to Mama’s Cart (for example storing data via a cloud service, or where Mama’s Cart’s customer relationship management system is hosted on servers located overseas, or where delivery address information for online orders is managed via a third party located overseas).

5.     Data quality and security

  .        General

We hold personal information in a number of ways, including in printed documents, electronic databases and email contact lists. Printed documents may be held at Mama’s Cart’s head office, or archived in boxes and stored in secure offsite facilities. We take reasonable steps to:

§  ensure that the personal information that we collect, use and disclose is accurate, up to date and complete and (in the case of use and disclosure) relevant;

§  protect the personal information that we hold from misuse, interference and loss and from unauthorised access, modification or disclosure; and

You can help us keep your information up to date, by letting us know about changes to your details.

6.     Security

The steps we take to secure personal information include website protection measures, security restrictions on access to Mama’s Cart 's computer systems, controlled access to Mama’s Cart's corporate premises, policies on document storage and security, personnel security and training and workplace policies. While we endeavour to protect the personal information of users of our website, we cannot guarantee the security of information you disclose online: you disclose that information at your own risk. If you are concerned about sending your information over the internet, you can contact Mama’s Cart as set out in section 8. You can also help protect your personal information by keeping your account details confidential. If you become aware of any security breach, please let us know as soon as possible.

7.     Third party sites

Links to third party sites that are not operated or controlled by Mama’s Cart are provided for your convenience. Mama’s Cart is not responsible for the privacy or security practices of those sites, which are not covered by this Privacy Policy. Third party websites should have their own privacy and security policies, which we encourage you to read before supplying any personal information to them.

8.     Access and correction

  .        General

Please contact our support team if you would like to access or correct the personal information that we hold about you. We may ask you to verify your identity before processing any access or correction requests, to make sure that the personal information we hold is properly protected.

 i.        Access

We will generally provide you with access to your personal information within 30 days, subject to some exceptions permitted by law. We will also generally provide access in the manner that you have requested (eg by providing photocopies or allowing a file to be viewed), provided it is reasonable and practicable for us to do so. We may however charge a fee to cover our reasonable costs of locating the information and providing it to you.

ii.        Correction

If you ask us to correct personal information that we hold about you, or if we are satisfied that the personal information we hold is inaccurate, out of date, incomplete, irrelevant or misleading, we will take reasonable steps to correct that information to ensure that, having regard to the purpose for which it is held, the information is accurate, up-to-date, complete, relevant and not misleading. If we correct personal information about you, and we have previously disclosed that information to another agency or organisation that is subject to the Privacy Act, you may ask us to notify that other entity. If so, we will take reasonable steps to do so, unless this would be impracticable or unlawful.

9.     Complaints or Questions

If you would like further information about how we manage your personal information, or if you have any queries relating to our Privacy Policy, or wish to lodge a complaint in relation to an alleged breach of the Privacy Act, please contact our support team by:


Online: Enquiry & Feedback Form

Telephone: 09 2222 585

All complaints received by the support team will be dealt with fairly and in a timely manner considering all the circumstances of the complaint. In most cases, we expect that complaints will be investigated and a response provided within 30 days of receipt of the complaint. If the matter is more complex and our investigation may take longer, we will contact you and tell you when we expect to provide our response.

10.   Changes to this Policy

Mama’s Cart may amend this Privacy Policy from time to time. The current version will be posted on our website and a copy may be obtained by contacting our Customer Service Centre on 09 2222 585.